Frequently Asked Questions
How are social media ads different from regular posts?
Instagram/Facebook ads are paid placements, meaning you pay to guarantee your content reaches a chosen audience, while organic (regular) posts only reach people who already follow you or come across your content. Ads give you advanced targeting, analytics, and control over who sees your business, while organic posts rely on the algorithm and engagement to spread. In short, ads buy reach and precision, organic posts build community and trust over time.
Do you offer consulting services?
Yes! Though it is not listed as a service, it is something that I offer by request. Click the “Lets Get In Touch” button and we can discuss what you are looking for on a 1:1 call.
Do you design flyers and cards for handheld or in person advertising?
YES! This is something offered for clients. If you are looking for just this service specifically click “Let’s Get In Touch” and fill out the quick form to book a 1:1 call with me. From here I can define your exact needs and make it happen!
What exactly does social media management include?
Social media management may sound vague, so this checklist should simplify it for anyone who is confused:
- Setting up your social media (Instagram & Facebook) accounts with an updated bio, contact information, and other vital information so you look as modern/professional as possible
- Creating a content schedule, Researching, Planning, and Scripting content (Videos/Images you will post
- Filming/Editing that content so it represents your brand, and has the highest chance to perform
- Posting that content utilizing professional caption structures and active story posting for optimal growth
- Active updates when your account gets any DMs, Comments, or Inquiries about your service
- Open communication and active research to keep your account up to date
This is the general outline of the service, but every client gets a personalized experience meaning minor things can be changed based on your specific needs. If you click “Let’s Get In Touch” and fill out the quick form we can plan a free 1:1 call to make a plan just for you
What is Ad Spend?
Ad spend is the amount of money you spend on ads across platforms like Facebook and Instagram. It’s controlled through daily budgets and determines how many people see and interact with your ads.
What platforms do you manage?
Instagram/Facebook, and depending on the circumstance LinkedIn or YouTube.
Can I request certain types of posts?
YES, but within reason. If certain requests get in the way of performance or any other significant part of the service I cant make adjustments. However, my goal is to partner 1:1 with you to prevent this from happening meaning this should not be an issue!
Why pair social media ads with social media posts?
Pairing ads with organic posts on Instagram and Facebook builds trust by showing educational and entertaining content when people check your profile after seeing an ad. It increases conversions because users feel more confident engaging with a business that looks active and consistent. It also lets you retarget engaged viewers and turn your best posts into ads, creating a long term attention to sales system.
Can I choose the posting frequency?
YES! I work with you to decide what is best for your goals, but if you already have an idea of what you are looking for we can move forward with that. (as long as its logical) Click the “Let’s Get In Touch” button now and book a 1:1 call so we can turn your ideas into reality.
What are social media ads?
Social media ads, specifically on Instagram and Facebook, are paid advertisements that appear on Facebook/Instagram with a goal to reach specific audience. These ads utilize Meta’s targeting tools paired with your businesses exact client demographics to show ads to people based on age, location, interests, behaviors, and online activity. Businesses use them to build brand awareness, generate leads, and increase sales more effectively than organic (regular) posting alone.
What platforms do you run ads on?
Meta, which is the company that owns Instagram and Facebook. Your ads will appear on Facebook and Instagram.